Rami Shtieh has served as an advisor to key regional figures and leaders, with experience spanning Jordan’s Royal Hashemite Court, the FIFA World Cup Qatar 2022, his role as Senior Advisor to Her Excellency Noura Al Kaabi, and senior leadership at the Abu Dhabi Media Office. Throughout his career, Rami has specialized in the profiling and positioning of senior leadership across local, regional, and international landscapes, managing perception and reputation while identifying and mitigating risks and crises. His work has included profiling the board of Zayed University, the General Commissioner of the UAE Pavilion at Expo Dubai 2020, and key principals of the Royal Hashemite Court. Rami also served as Jordan’s Representative to the Global Coalition to Defeat ISIS’s Strategic Communications Working Group and led the Kingdom’s efforts to develop alternative narratives to ISIS and other extremist groups through the establishment of Jordan’s Strategic Communications Unit (SCU), engaging communities directly around the factors influencing extremist recruitment and disengagement. His advisory expertise combines legal, communications, and psychology disciplines, enabling him to align priorities, develop proactive strategies, and address complex profiling and communication needs. Rami is also a certified Psychology First Aid Practitioner and has developed specialized counseling programs based on his “Tactical Empathy” protocol, designed to help individuals proactively address distress and past trauma, improve mental wellbeing, enhance performance, and achieve a more manageable and productive work, life, and family balance.